marketCHARLOTTE is back.
For the third year in a row, I’ll be holding the microphone and keeping things moving as host/MC.
WHEN: Wednesday, April 16, 2014 from 6:00 pm to 8:30 pm (EDT)
WHERE: Roof With A View | 800 W Hill St # 104, Charlotte
Jessica Cobbs, professor and Global Brand Director at UPS and Jeffrey Rohrs, author and VP of Marketing insights at ExactTarget will share their thoughts on the evolution of marketing and how to digitally engage with your audience.
*The first 50 registrants will receive Jeffrey’s new book: Audience: Marketing in the Age of Subscribers, Fans and Followers as well as an exclusive pre-event VIP reception with our speakers.
Global Brand Director at UPS
Jessica is a global brand and marketing leader with demonstrated accomplishments in marketing, brand strategy & management, leading and developing direct reports, integrated marketing communications, direct and digital marketing, customer loyalty programs, and mergers and acquisitions. She is currently a Global Brand Director for UPS and is responsible for global brand strategy, brand management, creative services and customer insights.
VP of Marketing Insights for Exact Target
Jeff is a recovering attorney, bacon-lover & Cleveland sports victim who heads-up Marketing Insights at ExactTarget. In this role, he oversees a team of incredibly passionate folks responsible for ExactTarget’s thought-leadership, content marketing, and social media efforts. He also produces and co-authors the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—an ongoing examination of how today’s online consumers interact with brands through email, mobile, and social channels.
Jeff’s first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, is out now and tackles the flip-side of Content Marketing–Proprietary Audience Development.